Pylon Signs to Spotlight Nut Tree Site
By Erin Pursell/Staff Writer
With the official opening of the new Nut Tree rapidly approaching, developers want to get its attractions on the map.
Sitting as the Redevelopment Agency, the City Council is expected tonight to approve an agreement that will allow Nut Tree Retailers/Nut Tree Family Park to install two major signs at the new commercial center.
The two 48-foot-high, fully illuminated pylon signs will boast the tree-shaped Nut Tree logo above a listing of some of the tenants, as well as some activities that will be going on, according to staff.
"They're going to go on either side of a larger 72-foot pylon," Assistant City Manager Laura Kuhn said. "I'd expect these two smaller signs to go up by the end of the month."
The signs will be located adjacent to I-80 between the new Nut Tree overcrossing and the Nut Tree offramp to the west.
"One would be designated for Nut Tree Associates activities including the family park," Kuhn said. "The other is designated for smaller tenants in the retail area, such as restaurants."
The signage must be approved by the Redevelopment Agency since the developer has yet to purchase from the governing body the property where the signs will be located But in the meantime, Nut Tree Associates hopes to kickstart advertising for the center.
Even though the new Nut Tree won't be open yet, and not all tenants have been announced, the early marketing efforts aim to increase visits to the Nut Tree development, thus increasing sales tax revenue that will benefit the city's General Fund, according to staff.
The Vacaville City Council meets at 7 p.m. tonight in the Council Chamber, 650 Merchant St.
Erin Pursell can be reached at email@example.com.
Tuesday, August 08, 2006
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