Billboards Try to Snatch Business Off Freeway
By Ben Antonius
FAIRFIELD - Travelers on Interstate 80 may notice some changes across Solano County this Labor Day weekend.
On Friday, billboards in Solano County will begin displaying advertisements intended to lure drivers to dozens of events occurring in the cities along the freeway.
"If we can get them here we can show them plenty of things to do," said Candy Pierce, who has worked on the "80 on 80 Initiative" for the Fairfield Hotel Association. "The first time, maybe they'll just pull off the freeway . . . but the second time maybe they'll plan to come back."
The advertisements will direct people to a Web site that will have information about festivals and other events along the stretch of freeway from the Carquinez Bridge in Vallejo to the Yolo Causeway near Davis.
The Web site, www.80on80.com, which wasn't operational as of late Tuesday, is expected to list a year's worth of events throughout Solano and Yolo counties. The name of the campaign comes from the idea that there are 80 or more events going on at any given time.
Organizers chose to promote events that appeal to people outside the community. Among the Fairfield events included in the promotional campaign are the Tomato Festival in August, the Candy Festival in October and the Summerfest car show and chili cook-off.
"What we are staying away from are the community events where everybody is likely to know each other already," said Yvette Mulholland, director of the Yolo County Visitor's Bureau. "We want to make sure that the visitor is going to have the experience they want to have."
Also contributing to the two-year pilot program are the Dixon Chamber of Commerce and the visitors bureaus in Vacaville and Vallejo.
Communities typically encourage tourism because out-of-town visitors pour money into local businesses and hotels but don't require much in the way of social services. The heavily used freeway offers an opportunity the two counties have not done the best job of capitalizing on, Mulholland said.
"We'd like to see a greater visibility so we can capture some of that drive-through market," she said. "(Right now) they're not saying, 'This is an area that has some interesting things going on and I'm blasting by it every day.' "
Reach Ben Antonius at 427-6977 or firstname.lastname@example.org.
Wednesday, August 30, 2006
- ► 2007 (799)
- Second C-17 Arrives at Travis
- Borders Group Inc. is opening a 20,000-square-foot...
- Revival at Nut Tree Driven Home
- Billboards Try to Snatch Business Off Freeway
- Magna Promises Money in Dixon Race Track Agreement...
- Genentech Cancer Drug May Help Fight MS
- Sunset on the Water
- Private Ceremony Set to Mark Railroad
- Family Farm Days Draws Bay Area Visitors
- Nut Tree Markets Park Memberships
- Innovation Key to Rekindling the Sciences
- Downtown's Looking Up
- Sport Chalet to Open at Nut Tree
- Open for Business
- Job Growth in Solano Beats Labor Pool Gain
- Nut Tree regains air ambulance
- "Vallejo Crossroads" project, a 25,000 square foot...
- Nutrition Center is Unveiled
- New Facilities for AmCan to be Discussed at Counci...
- UC Davis and some other California universities ha...
- Innovative Approach
- Nut Tree in Bloom
- Forum scheduled
- Vacaville-Dixon Greenbelt to Expand
- Developer's Plans Thrill Vallejo Mayor
- Dixon Smooths Outlook to Finish Repaving Work
- Group: Fairfield Home Among Top 10 Percent in USA
- Lowe's Might Open Vallejo Store
- Local Weather Stations Helping Farmers
- 'Bully' for Jelly Belly!
- New Projects Slated for City
- Touchdown at Travis
- C-17 Casts First Big Shadow at Travis
- Pylon Signs to Spotlight Nut Tree Site
- Red-Carpet Welcome
- County Cities Could Get Influx of Delta Water
- Solano benefits from economic ties with surroundin...
- Genentech Maps Massive Expansion
- Downtown Revitalized
- Vanden Construction Rolls Ahead
- New Medical Offices Open
- Healthy Candy? Sweet!
- Solano Sees No Need for Universal Care
- A Big Day for Travis, Solano
- Vacaville's Acorn Won't Fall Too Far From the Nut ...
- Pilot Buoyed by New Role
- A Special Debut
- Solano County - Once-quiet corridor from Vallejo t...
- This Fine Ol' House
- Head Start Program Among Nation's Best
- Firm licenses UCD diagnostics for autism
- Crucial Report on Dixon Downs
- Sutter opens Vallejo primary care center
- Solano EDC Hosts Golf Tourney
- ▼ August (54)
- ► 2005 (627)
- ► 2004 (125)