Tourism Campaign Announced
By Amanda Janis/Business Editor
Solano County's "destination marketing organizations" are doing exactly what the state's travel and tourism commission encourages: Working together to enhance economic development.
Better known as visitors bureaus and hotel associations, the organizations are set to launch a new campaign advertising festivals and events "from the Carquinez Bridge to the Yolo Causeway," Antonette Eckert, executive director of the Vacaville Conference and Visitors Bureau, announced Thursday at a tourism-related panel discussion hosted by the Solano Economic Development Corporation.
Dubbed "80 on 80," the campaign will utilize Interstate 80's electronic and static billboards to advertise the slogan and a Web site with information on 80 events along the interstate.
"We're hoping to launch on Labor Day weekend when I-80 becomes a parking lot," she told the group of business and community leaders gathered at Fairfield's Hilton Garden Inn. "People will see our message; it's catchy and easy to remember."
The campaign is a simple way for groups including the Vallejo Convention and Visitors Bureau and the Fairfield Hotel Association - both of which tout their cities as ideal hubs from which to visit regional attractions - to work together without working against one another.
In an industry that brings the state more than $88 billion annually and employs 912,000 people, partnering is key, affirmed Susan Wilcox, chief deputy director of the California Travel and Tourism Commission.
"Our strategy is likened to that of a huge bull's eye," Wilcox explained. Prospective tourists must first be attracted to travel in the U.S., then California, then the region, then Solano County.
"If they're not thinking California, they're never going to make it to the Hilton Garden Inn in Fairfield," she quipped.
Failure to promote the state's assets, she said, will result in lost market share, jobs and tax revenues, "just like any other business."
Acquiring new retail and attractions to promote is also key.
Vallejo, for example, hopes to be the future home for the Battleship Iowa. Should the U.S. Navy donate it to Vallejo, it's estimated that 300,000 tourists per year would visit the ship, said Jim Reikousky, director of communications for Vallejo's visitors bureau.
Solano County's cities, said Supervisor Mike Reagan, "already have attractions that other states would kill for, and we're not leveraging that." As a connection point between the Central Valley and Bay Area tourism districts, he said, Solano County should be able to "hijack" those region's marketing dollars, "and get people to stay here."
- ► 2007 (799)
- Golf Tourney Set
- Brewer Helps Local Teachers
- California Gets Cleaner Diesel Ahead of Schedule
- New Travis Commander Focuses on What's Important
- Expanded Port of Oakland draws major 10-year deal
- Genentech Invests in Inotek's Inhibitors
- New sewer plant will allow Rio Vista to expand
- Suisun City Council approves plan to build housing...
- New homes reflect area's history, style Fitting in...
- Home prices inch up; rents rise, sales ebb - Solan...
- Vallejo school district to call M.I. building home...
- Silicon Valley adds 4,000 new jobs in June
- East Bay unemployment up in June to 4.7 percent fr...
- Solar powering up
- SCC starts unique alifornia Insurance Careers Prog...
- Trilogy's impact on Rio Vist
- State's $3.4 billion solar power bill slated for A...
- Major profit for Dixon-based First Northern Commun...
- Open for Business
- Solano County Sees Boost in Construction Jobs in J...
- Solano County Gets Award of Excellence for Annual ...
- Together for tourism - Solano set to unveil '80 on...
- Home sales decline but prices don't
- East Bay continues to be a jobs powerhouse
- Dixon, Davis get big boost for greenbelt
- JENSEN PRECAST OPENS FIFTH CALIFORNIA FACILITY IN ...
- School Progress
- Tourism Campaign Announced
- Nut Tree Stores Set to Open
- The Fair is Coming to Town!
- Solano Gets New Tourism Direction
- Violent crime drops in Solano County
- STA OK's plan for transit expenditures
- Dixon gets OK to annex Milk Farm property
- Property values in Solano County grew at a record ...
- SCC works to keep Solano County students local
- Vacaville adopts budget, ups public safety funds
- UC Davis hires stem cell expert for new program
- First Nut Tree Store May Open Next Week
- Hurdle Scaled in Dixon
- DOWNTOWN TO STEP UP
- Solano's Grand Stands
- Boat Operators Eye Suisun City
- Tourism on Tap
- A Watering Hole for Businesses
- ▼ July (45)
- ► 2005 (627)
- ► 2004 (125)