Benicia's Future Closely Linked To Capitol's Past
By SARA STROUD/Times-Herald staff writer
01/21/2008
BENICIA - From the city Web site to the city seal, the old State Capitol building is highly visible as a symbol of Benicia.
But with the historic building facing possible shuttering as part of wide-ranging state budget cuts, Benicians are talking about what impact the building's closure might have on downtown's vitality.
At a meeting of the Economic Development Board on Wednesday, a marketing firm that has been working to brand Benicia as a tourist destination will unveil its preliminary plan - which features the capitol as one of the city's biggest assets.
"We've woven it as an icon into the city," Economic Development Director Amalia Lorentz said of the building, which served as the state capitol from 1853 to 1854. "California history is one of our biggest strengths for marketing."
In a letter to Gov. Arnold Schwarzenegger, City Manager Jim Erickson expressed appreciation that the state is not borrowing from local government to close a $14.5 billion budget gap, but he wrote that closing the capitol would have a "very deleterious effect" on Benicia's downtown.
The proposed branding and tourism campaign, which was created by Oakland-based marketing firm, the Placemaking Group, identified the capitol as one of the city's greatest strengths, but said it is underutilized and should be upgraded.
One thing that the capitol does have going for it is one of the highest revenues per visitor of any state park, which speaks to its strength as an attraction, Lorentz said.
Benicia Historical Society member Jerry Hayes said the situation presents a opportunity for Benicia, and that the city should consider operating both the capitol and the State Recreation Area through the city parks department.
"It's an anchor of Main Street," Hayes said. "We need creative solutions to keep doors open."
Both Lorentz and Placemaking Group senior vice president Irv Hamilton said, while the capitol is important, the city has a diversity of historical resources from which to draw.
"Tourism is a dynamic activity. A change can stir up the pot but you can end up with an improved stew at the end," Hamilton said.
• E-mail Sara Stroud at sstroud@thnewsnet.com or call 553-6833.
Tuesday, January 22, 2008
Solano's Got It!
Blog Archive
-
▼
2008
(202)
-
▼
January
(81)
- PG&E Adds 85 Megawatts of Renewable Wind Energy to...
- British Grocery Chain Plans 18 Bay Area Stores
- Council Delays Vote On Downtown Recovery Plan
- Wal-Mart Edges Closer To Reality
- UC DAVIS LEADS UC GAINS IN FRESHMAN APPLICATIONS -...
- Touro Focuses On Cancer Center
- History Of North Connector Proposal Repeats Itself
- Congresswoman To Hold Small Business Seminar In Fa...
- City spotlight: Vacaville - by East Bay Business T...
- Sue Vaccaro appointed to Dixon May Fair Board
- VC investment in East Bay up in 2007
- Solano EDC January 2008 News
- Recession Likely To Hit County Hard, Expert Says
- Solano: A Great Place To Grow Up
- Dura-Vent's Move A Boost For Vacaville
- County Gets National Kudos
- Solano EDC: Light Pierces Economic Cloud
- New Funds Aid CHP On Highway 12
- Solano County's Economic Picture Is Blurry
- County Ranks Among Nation's Best For Young People
- Travis Officials Say Aircraft Traffic, Jet Fuel Pi...
- Grant To Strengthen Highway 12 Safety
- Council Unanimous In Approving Hotel Proposal
- Report: California Biotech Industry Grows, But Unc...
- Copart Gets Patent For Innovative Online Auction S...
- UC Davis climbs in Peace Corps top 25 volunteer ra...
- World's Largest Corn Maze in 2007 - Dixon made the...
- Benicia E Street Lot Request for Qualifications (RFQ)
- Rio Vista Museum Traces Family's Dredging History
- UC Davis researchers find fungus that protects tom...
- Wal-Mart Still Plans To Build Vallejo Store
- Dixon City Council OKs Shopping Center Plan
- BayBio Launches IMPACT 2008 in San Francisco, Sacr...
- BayBio Secures Important Win on key Fire Codes Issue
- Offices Plan Gets A Boost
- BP Solar has moved their offices to their One Harb...
- Benicia's Future Closely Linked To Capitol's Past
- Solano EDC Event To Feature Talk By Business Reporter
- Design-Build Concept Receives Boost
- Ten Years On Texas
- Gathering Planned
- Solano EDC Luncheon Set
- Family Brings County Square To Vacaville
- For The Love Of Dogs
- Theme Park Revamp Brings More People To Six Flags
- Traffic, Pollution And Wildlife Habitats Among Con...
- Work On Old Benicia Bridge To Add Bike/Walking Pat...
- Fairfield Names New Community Development Director
- Copart Enters Partnership With Harley Davidson
- November New-Home Sales Jump in Solano, Down in Al...
- November new-home sales jump in Solano
- Agricultural Plan Poses Challenge
- UC Davis SOLAR ENERGY TECHNOLOGY LICENSED to Q1 Na...
- Economic Roller Coaster
- Genentech Sees Profits Rise 6 Percent
- Suisun Continues Plan For Wal-Mart Supercenter
- Old Base May Serve New Purpose
- UC DAVIS LAUNCHES NEW OLIVE OIL CENTER
- A Change Of Guard
- Agricultural Areas Exemplify Solano County's Diver...
- Woodland firm combines etching and granite for uni...
- Publisher of The Reporter joins NorthBay Healthcare
- Panama Red boasts new quarters in BayLink ferry te...
- Value Of Bay Area Exports On The Rise
- New Commander Heads To Travis
- SCC Opens New Student Center
- County Building Plan To Get Tobacco Funds
- Rio Vista Awaits New Swimming Pool
- New Library A Novel Concept
- Donation To Assist Special Needs Children
- Nut Tree Developer Wants More Than Stores
- Supervisors To Peruse Agricultural Study
- Window-maker CertainTeed, with local plant, bought...
- Trans Bay Steel leases former Pilgrim building in ...
- Five experts on economic matters put Greater Sacra...
- About 300 companies appearing at S.F. biotech conf...
- Vallejo Attempts To Protect Itself In Ferry Takeover
- 'Hispanomics' In Vallejo
- Benicia Dream Dinners Dishes Up New Meal Options
- Windows of Hope
- EIR Update For Landfill Expansion Reviewable
-
▼
January
(81)