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Article Last Updated: 1/14/2006 07:50 AM
Marketing a pavilion
Nut Tree developers still seeking tenants for upscale shopping space
By Amanda Janis/Business Writer
TheReporter.Com
An artisan marketplace similar to San Francisco's Ferry Building will be the centerpiece of the Nut Tree Village retail project, according to its San Francisco-based developer WesTrust.
The Market Pavilion will be an open-air, indoor/outdoor complex with marketplace stalls ranging from 300 to 1,500 square feet.
Sean Whiskeman, WesTrust's vice president of leasing for Northern California, explained that the Market Pavilion, 'is meant to bring local artisans from the community and nearby counties to a central place.'
The Marketplace Pavilion will have a strong emphasis on seasonal and specialty foods and local or regional artisans, Whiskeman confirmed. He explained that while the company has signed letters of intent to lease space, there is still more space available, and WesTrust is currently looking for unique artisans, food purveyors, and even a winery tenant.
To aid in the assembly of the desired tenant mix, WesTrust has hired the St. Helena-based Carlin Co. as a leasing consultant.
Market Pavilion specialist Steve Carlin explained that the interest in obtaining artisan or agriculture-based tenants has much to do with the original Nut Tree's heritage.
'The Nut Tree has a tremendous history and we're trying to piece together an experience reminiscent of what one might have experienced at the Nut Tree over the past 50 or 60 years,' he said.
Carlin elaborated, 'The Nut Tree was always one of the forerunners in specialty foods and high quality foods in Northern California.'
Whiskeman voiced similar sentiment, ca"
