Anheuser-Busch to start special NFL team packaging
FAIRFIELD - Anheuser-Busch, Inc. the "official beer sponsor" of 28 National Football League teams, will soon introduce team-specific packaging on its cans of Budweiser and Bud Light, officials said.
All 12 Anheuser-Busch domestic breweries will be involved in the team specific packaging campaign, which will produce more than 78 different packaging combinations on 12 million cases of Budweiser and Bud Light aluminum cans.
The Fairfield brewery will produce the special packaging for the San Francisco 49ers, the Oakland Raiders and the Seattle Seahawks, according to Kelli Hauser, a company spokeswoman.